More booked consults, less guesswork.
We plan, create, and manage Facebook and Instagram campaigns exclusively for skin, cosmetic, and injectable clinics — real ad creative, AHPRA-aware copy, and a management fee you can always see separately from what you spend with Meta.
I had no idea how to run ads — I just wanted more clients walking through the door. Ady talked me through the process, and within a few weeks I was seeing real bookings. Highly recommend him for his professionalism and attention to detail.
If you want to run Facebook and Instagram ads but don't know where to start, this is the agency to go with. They keep you in the loop with clear feedback and detailed monthly reporting.
Ady and his team reached out and we started the following week. I'd tried ads before with no results, so I was skeptical, but Ady was reassuring and upfront about what to expect. Within a month, I saw a real jump in bookings.
One industry. That's deliberate.
We don't run campaigns for tradies on Monday and clinics on Tuesday. Every hook, every piece of creative, and every piece of compliance knowledge is built around one industry — so it's never a generic template with your logo dropped on top.
Skin & cosmetic clinics
Peels, LED, laser, and skin-quality treatments.
Injectables & aesthetics
Anti-wrinkle, dermal filler, and cosmetic nursing.
Medispas
Multi-treatment clinics combining skin, body, and laser.
Laser & hair removal clinics
High-frequency treatments that reward repeat bookings.
Cosmetic dermatology
Doctor-led clinics blending medical and cosmetic care.
Cosmetic tattoo & brow studios
Appointment-led studios competing on local visibility.
Everything your ads need, run from one place.
One management fee covers strategy, creative, and optimisation. Your ad budget is paid directly to Meta, separate from what you pay us — so you always know where every dollar goes.
Meta ad management
Campaign strategy, audience targeting, and ongoing optimisation across Facebook and Instagram — built for lead generation, not likes.
Ad spend strategy
We plan your budget and keep it high enough for Meta's algorithm to actually exit its learning phase, instead of staying stuck bidding blind.
Video & photo ad creative
Ad-ready content built specifically for your clinic and your treatments — not stock footage with your logo pasted over it.
AHPRA-aware copywriting
Every headline and caption reviewed against advertising rules for regulated health services before it goes live.
Monthly reporting
Plain-English reporting on leads and cost per lead — the numbers that actually tell you if it's working.
What happens after you reach out.
Discovery call
20 minutes on your clinic, your services, and where your current ads are (or aren't) working. No pitch, no slides.
Setup & creative
We connect your Meta Business account, install tracking properly, and build your first batch of ad creative around your treatments.
Go-live
Your campaign launches, and we confirm the exact go-live date with you in writing — that date is what everything else is measured from.
Review at week 6
Meta's algorithm needs roughly 4–6 weeks to leave its "learning phase." That's when we sit down with real numbers, not guesses.
Simple management fees. No surprises.
These fees cover strategy, creative, and optimisation only. Ad spend is paid directly to Meta from your own account, so it's never bundled into what you pay us.
Launch
- Meta Pixel + Conversions API setup
- 1 lead-gen campaign, up to 4 ad sets
- 4 ad creative concepts per month
- AHPRA-aware copy & creative review
- Monthly performance report
Growth
- Everything in Launch, plus:
- Retargeting campaign
- A/B creative testing
- 2 new video ads per month
- Monthly strategy call
Full Funnel
- Everything in Growth, plus:
- Awareness & reactivation campaigns
- Weekly optimisation
- Quarterly creative refresh
- Dedicated strategist
Minimum initial term is 3 months — Meta's delivery system needs roughly 4–6 weeks of stable spend to leave its learning phase, so we build in a fair runway before judging results. Month-to-month after that, 30 days' notice to cancel.
Why clinics pick Midnight Intelligence.
AHPRA-aware, every time
Creative and copy are checked against advertising rules for regulated health services before anything goes live — so the compliance risk isn't sitting on your shoulders alone.
Management fee, separate from ad spend
You always see exactly what you're paying us to manage the campaign, versus what you're paying Meta to run it.
Built for one industry
Every hook, every piece of creative, and every recommendation is built around skin and cosmetic clinics specifically — not adapted from a generic local-business template.
Sydney-based, not outsourced
Run from Hornsby, working the Greater Sydney market directly — not a account manager reading a script from an overseas call centre.
Tell us about your clinic.
20 minutes, no sales pitch. We'll tell you honestly whether we can move the needle for you — and if we're not the right fit, we'll say so.